my personal design style and taste usually favors the "less is more" approach, as originally described by mies van der rohe, a renown architect and furniture designer. he was known especially for his no-nonsense approach to design challenges and his work reflects clean line, simple form and shape and color without ornament.
i tend to design in a similar fashion; relying heavily on the swiss style, paying close attention to the careful and purposed use of negative space, also known as white space.
i generally employ elegant typography and am mindful of how type is visual, and therefore, image. this is especially true when type is shown in visual relation to accompanying imagery, photography, or other design elements.
as far as design development is concerned, i am a follower of the traditional approach and prefer to perform quick sketches (and plenty of them) prior to using the computer. I also believe it imperative to meet face to face with clients to review the design requirements ahead of time and to gain a solid business understanding of not only the project, but the context in which the design solution is intended to serve. careful attention is also given to the intended audience, or end user of the design solution, whether it be a web site, corporate identity, brochure, or other form of media.
lastly, i prefer to come up with usually 3 solid styled proposed solutions for the client. after the iterations are reviewed and approved, and/or revisions suggested, is when the final comp will be created. the final design is then presented one last time for final approval or final revisions before it is ultimately produced.
inner workings (how my boat floats)
i pride myself on having just the right amount of ego to be and remain passionate about design and people, while not being egocentrically concerned in the least. in fact, many times, i am known to put others first and disregarding all personal agendas. i find this characteristic to be unique, refreshing and well outside the norm.
after the site is successfully tested and launched, or the design is routed to the service bureau for printing and fulfillment, do you know what time it is? yep, you betcha: it's 5pm somewhere.