JA design

clearing the clutter for creative

jay archambeau  :  senior ui / ux designer . art director . email marketer . creative problem solver

see also :  art direction  |  banner design  |  email design  |  logo design  |  print design


web design

american hotel

american hotel register

american hotel register

challenge :
proposed redesign of the american hotel register web site.

solution :
the redesign comp focuses much more on user experience, visual hierarchy and eye flow, as well as to promote key areas of the site that feature important content and calls-to-action.

 

blue ocean

blue ocean call-to-action buttons

blue ocean

challenge :
client needed some strong call-to-action buttons designed for their site.

solution :
previous buttons and text links in use were visually unattractive, subdued and far too subtle. these new buttons through use of complimentary colors, are much more effective and quickly point out the primary and secondary action calls on the site.

 

cch seo page

cch seo google page

cch seo page

challenge :
a well-defined, google-friendly page was needed to boost the rankings for cch tax and accounting. branded imagery, as well as important key words were required for implementation.

solution :
the finished result included all of the business requirements and was delivered ahead of schedule with minimum content changes. also included in the delivery of this page was a css backbone which additionally aided to the seo higher results effort.

 

cch paperless

cch paperless microsite

cch paperless microsite

challenge :
a micro site for the cch tax and accounting sales teams and clients, offered as a conjunctive section of content, within the cchgroup.com domain structure.

solution :
working closely with the marketing manager, i proposed this visually strong design that showcased much of the cch content and solutions within the lens of paperless ability, business value and implementation. the writing was completed by the content writing team with copy length specifications driven by the design mock-ups. this design was driven by css and therefore, not only was lightweight in terms of server calls, but also served to promote cch research via seo.

 

cch strategic accounts

cch strategic accounts microsite

cch strategic accounts microsite

challenge :
a micro site for the cch tax and accounting sales teams and clients, offered as a conjunctive section of content, within the cchgroup.com domain structure.

solution :
working closely with the marketing manager, i proposed this visually strong design that showcased much of the cch content and solutions required by the various sales teams focused on delivery cch research products and software solutions. the writing was completed by the content writing team with copy length specifications driven by the design mock-ups. this design was driven by css and therefore, not only was lightweight in terms of server calls, but also served to promote cch research via seo.

 

cision home page

cision mobile and web home page

cision mobile home page

cision home page

challenge :
a mocked-up solution provided as a redesign prototype for the cision home page.

solution :
the solution was driven to provide content and marketing imagery consistent of that with the cision branding. the current site was a bit stark at the time without much regard to visual hierarchy, user flow, or marketing driven imagery and branding. this mock-up provided all of these ideals, as well as offered consideration for mobile device experience.

 

discover amazon gateway

discover card amazon gateway page

discover card amazon gateway

challenge :
home page feature of the amazon prime partnership with discover card. creative needs to showcase the amazon brand, as well as discover card.

solution :
several creative directions were considered, from delivery van imagery, featuring the amazon branding, to web site imagery on computer screens. the final creative was chosen by the client, because it was simple in composition and featured the discover card along with the recognizable package branding of amazon and displayed both brands equally, as a partnership, as desired.

 

discover &amazon

discover card amazon offer landing page

discover card amazon offer landing page

challenge :
design a main landing page for the detailed offer elements of the amazon prime membership when new accounts are opened with discover card.

solution :
following the web design for the main home page, this creative mirrors the visuals and allows greater physical space for further details of the double offer for signing up.

 

discover amazon marquee

discover card amazon offer marquee

discover card amazon offer marquee page

challenge :
the marquee page, similar to the home page, is a splash screen to garner interest in the discover card offer, featuring an amazon prime membership for new accounts.

solution :
the partnership and equally displaying both brands (discover and amazon) shines through in this approach; giving significant and level value to the offer being presented.

 

discover shell marquee

discover card shell gasoline marquee page

discover card shell gasoline offer marquee page

challenge :
this creative, similar to the amazon and discover card offer completed earlier, also showcases the value of partnership for new card members. the branding guidelines for shell gasoline were very strict and particular.

solution :
this solution features a conglomeration of imagery (3 separate stock images, to be exact) with the discover miles extra rewards credit card, along with the shell gasoline offer (5% savings per gallon purchased).

 

discover shell gateway

discover card shell gasoline gateway page

discover card shell gasoline offer gateway page

challenge :
re-purpose the creative developed for the shell gasoline offer as appropriate for the main home page for the discovercard.com web site.

solution :
the gateway page is actually the discover card home page that features the offers for new card membership each month. the visuals were re-factored a bit for size constraints, so that the creative did not lose its impact.

 

discover & shell

discover card shell gasoline landing page

discover card shell gasoline offer landing page

challenge :
continue the visuals established for the other pages of the discovercard.com site, and integrate additional visual space for greater in-depth marketing copy and integrated bullet points which detail the partnership offer.

solution :
again, the creative was visually adjusted to allow more space for the supporting copy, without having to redesign the general approach, but allow for the necessary size differences in the graphics and the accompanying marketing copy space. a successful design was accomplished with minimal changes to the layout of the main graphic.

 

dreamline site

dreamline band web site

dreamline band web site

challenge :
feature a local cover band (style dedicated to the band rush) with a unique web site. the preferences included solid photography, typography and color, as well as texture to reinforce the musical style of the band.

solution :
black was chosen as the background in order to get the typography and photography to pop. similarly, the texture of the rock style swashes and color splashes visually pop as well. this was a fun exercise and challenging in order to get the navigation to work properly from an implementation and coding perspective.

 

flex loyalty

flex loyalty home page

flex loyalty home page

challenge :
design a landing page and home page for a revitalized flexible loyalty credit card rewards program. site must instill trust, interest, financial security and a modern edge to fit the current times.

solution :
the modern edge of the design speaks to a modern flare, as requested, along with the simplicity and sophistication of the financial marketplace audience. the colors visually excite, the typography works with the logo and the imagery reinforces the stark and simple marketing of the loyalty program; emulating trust, as well as unique edge for a perfect showcase of the new program.

 

ge capital (1)

general electric capital landing page

ge capital landing page

challenge :
follow wireframes provided by the client to feature a new financial loan product offered by ge capital.

solution :
this design solution focuses on the established blue color branding, a familiar representation of the existing ge marketing messaging and color pallet.

 

ge capital (2)

general electric capital landing page

ge capital landing page

challenge :
follow wireframes provided by the client to feature a new financial loan product offered by ge capital.

solution :
this mock up solution focuses a bit more on an avant garde approach, taking into consideration the greens and revised iconography.

 

ge capital (3)

general electric capital landing page

ge capital landing page

challenge :
follow wireframes provided by the client to feature a new financial loan product offered by ge capital.

solution :
third and final concept presented, this look and feel is very much consumer-driven in its approach with the look and feel, as well as imagery and relaxed icons. this direction was the most different on the take of the standard and expected financial audience.

 

guaranteed rate

guaranteed rate mobile and web landing page

guaranteed rate mobile

guaranteed rate web landing page

challenge :
design exercise to redesign the current guaranteed rate web site; focusing on a more humanistic approach; giving value to the agent page, which could be customized for personality and audience appropriate sales content.

solution :
the design offering focuses on more visual hierarchy, based on content and imagery, as well as persona of the sales agent as instructed. the additional elements added for interest include: a sales ticker (which was not included earlier) and a mortgage calculator, which is an essential element that most mortgage shoppers are expecting to find as a competitive feature. additionally, consideration was given to mobile devices and how the site may appear and function on smaller form factors.

 

if by phone

if by phone home page design

if by phone

challenge :
current design of web page does not showcase needed visual hierarchy, or strong call-to-actions for each of the various product offerings available.

solution :
this design caters not only to the telecommunications market managers, but also to the general public who may be looking for additional phone call management and phone related apps that are currently not readily available on their phones. a one-stop shop for all things phone related can now be featured and sold through this important sales portal.

 

inland real estate

inland real estate home page

inland real estate home page

challenge :
current web site does not promote the high-end business and partnerships that inland real estate has in the market place. further, there is not much information that is portrayed on the web that gives the company an edge, in terms of separation from their qualified competition.

solution :
this design solution focuses on a lot of high impact imagery that shows brands and partnerships with such large players as target, kmart, wal mart and other such high-profile retailers that are doing vast amounts of business with inland development. also related are inland financial services (banking, for example) that may now be adequately represented within this successful design solution.

 

mc graw-hill

mc graw-hill home page

mc graw-hill home page

challenge :
a design exercise offered for the mc graw-hill home page. the current page needs a face-lift to feature more social media options, imagery and visual hierarchy of product offers for the education marketplace.

solution :
the redesign effort focuses strongly on photography, which is a welcomed change to the norm, as well as high priority given to social media interaction and a bucketed approach to solutions and products. also offered is a solution finder tool that helps guide visitors down a custom pathway of discovery and sales options for their learning institutions.

 

my account care

my account care

my account care

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challenge :
a redesign of the current sears owned and operated web site for account care management. the product is being turned over to its parent financial owner, citi bank.

solution :
stepping away from the stark white approach in style, the corporate blue pallet is offered due to its historical association of trust and loyalty in the financial marketplace. this revised design breathes a fresh approach to the consumer driven insurance self-management markets with simple typography, easy-to-use navigation and mouse-over tool tips.

 

my card extras

my card extras

my card extras

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challenge :
establish a web site that fits in with the current branding of new york and company, while retaining the necessary information of the card rewards program in an easy-to-follow navigation structure.

solution :
careful consideration was given to the navigation structure, showcasing the content of the rewards program as requested. significant attention was also given to photography which also follows the ideals of the established ny & c recognized branding.

 

orbitz worldwide

orbitz worldwide home page

orbitz worldwide

challenge :
freely offered home page redesign, for a desperately needed site refresh.

solution :
capitalizing on the readily known, trusted and recognized orbitz travel name, this site redesign features a main marketing area, a clear customer pathway, based on travel preferences and goals, as well as greater visual placement and prominence of important site functionality, such as top destinations and popular vacation searches, as well as promoted deals.

 

senior smile care

senior smile care site

senior smile care mobile

senior smile care web site

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challenge :
design and develop a customer facing web site that will cater to both end clients and senior living facilities equally. the goal of the site is to gain a sense of trust for potential clients, as well as a portal access to accounts for returning customers.

solution :
aside from designing for a mobile experience first (responsive web design), the site also aims to further establish branding recognition through a strong identity (designed by julia dickey, graphic designer), friendly imagery and simple, but easy-to-follow and use navigation for additional housed content, available at the finger tips of the visitor.

 

simple balance

simple balance mobile and web site

simple balance mobile

simple balance web site

challenge :
organic and natural design needed for an established and further emerging health center, based on natural healing, chiropractic and spiritual and energetic healing practitioners for clients of the elgin, illinois and fox valley corridor.

solution :
strong, memorable imagery is the basis of this design solution, housing an easy to use interface that is both inherit to the desktop and mobile experience. content is also managed in a well-defined, well-designed navigation flow that encourages visitors to click through and explore.

 

teleformix

teleformix home page

teleformix web site

challenge :
redesign the current teleformix web site to feature more of a technological edge to emerging technologies in the telecommunications and credit reward markets.

solution :
the cutting edge solution focuses on the dawning and further development of the mobile device features, in terms of capabilities and features. also given prominence and visual value is the importance of a designed user flow, based on product and solution offerings.

 


more about jay and his work ...

who is this guy named jay? jay archambeau


with over 16 years experience and a fine portfolio to boot, jay is dedicated designer who is focused on professional relationships. he is a positive-minded teammate and a seasoned web usability professional, eager to connect with you.

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